Without these three ingredients most businesses will fail. When this happens owner becomes dejected at failure and loss. They go back to paid employment often embittered about their loss. They have to go back to very thing they were trying to escape from - a job.

One way to minimise business risk is to involve yourself in a reputable franchise. Depending on funds you have at your disposal there are plenty of good opportunities available from $20,000 to half a million dollars or more.

The one thing that a franchise has in its favour is that it is a tried and tested formula for success. The Master Franchisor has already proven his or her system over a period of time. If you are prepared to follow and work within boundaries of an already proven system, then franchising is definitely a good option.

In reality, a proven franchise eliminates necessity of first of above listed requirements (ie experience and knowledge) because you have a mentor (the Master Franchisor and his or her system) to watch over you. The Master Franchisor has a vested interest in your success because it is part of his or her success.

With respect to point two above (sufficient start up capital) obviously you will need access to necessary funds to purchase franchise package. However, necessity to have a large source of back up capital (point three above) is reduced somewhat because of greater chance of success you will have by following franchise system.

Franchising is definitely a worthy option, particularly if your business knowledge and experience is limited.

Before committing yourself to any business venture, either franchised or other, always do your due diligence investigations and make sure you discuss your plans with competent legal and accounting professionals.

If you have doubts that you are being paid sufficiently for services you provide, then consider making some changes to make yourself a more valuable commodity. Studying subjects such as motivation, self esteem and personal development will be catalyst which will enable you to do this.

About author: Gary Simpson is Course Co-ordinator for "Life, Journey, Destiny - Personal Development Home Study Course" and author of "How to Stop Wasting Your Life and Start Getting What You Want". His email address is budo@iinet.net.au. The website containing this article and others is located at Motivation & Self Esteem for Success.

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The ultimate reason for all of these is they have a great deal of focus in what their doing. That's why all their marketing efforts when combined and funnelled towards promoting that one product, service or opportunity they're selling-immediately results to big profits. And since their marketing is concentrated on only one entity, they possess a great advantage against those who have multiple entities to promote.

Application: Pick that one product, service or opportunity that's best for you and stick towards promoting that one thing. Use all your resources and combine all your marketing efforts towards promoting it. Find every means to advertise it. Utilize every tool to make your marketing more effective. And just and wait and see on how effective and swift things can be!